Think of content pillars like the big, sturdy posts holding up a house. They are the main topics you keep coming back to in your business, kind of like your favorite things to talk about. These pillars help you stay focused when creating content, making sure everything you post has a purpose and speaks to the right people. Instead of throwing random ideas out there, your content has a plan, a direction, and actually helps your business grow.
If you're a YouTuber who loves health, beauty, and travel, content pillars help you stay on track with what you share. Think of them as your go-to topics, the things you always come back to because they matter to you and your audience. Here are four content pillar ideas to get you started. Feel free to tweak them so they fit your unique style and business!
Wellness and Self-Care - Content Pillar 1️⃣
❇️Talk about all things health, both body and mind! This could include fun workout ideas, easy healthy meals, simple ways to manage stress, and little daily habits that make you feel good.
❇️Share your own experiences, tips, and what’s worked for you when it comes to staying balanced and feeling your best.
❇️Dive into things like meditation, yoga, skincare, natural remedies, and self-care routines that help you feel healthy, happy, and full of energy!
For all of these topics above share the products or apps you use and see if you can become an affiliate for these products which brings another in another source of income for you. So for the above I use BrainTap for meditation (which I am an affiliate for) , I use Essential Oils and Essential Oil products for meditation, my yoga practice and skin care and self care routines - and I sell essential oils.
Maybe you have a yoga routine yourself you could share - or have you created a planner which helps you with your Wellness and Self-Care?
Beauty and Lifestyle - Content Pillar 2️⃣
❇️Share your favourite beauty products, skincare routines, and grooming tips for different skin types, ages, and lifestyles. Everyone’s different, so help your audience find what works best for them!
❇️Create fun makeup tutorials, honest product reviews, and simple styling tricks to help people feel confident and show off their unique style.
❇️Chat about fashion trends, personal style, and how to mix and match outfits for different occasions, whether it’s a casual day out or a special trip somewhere amazing!
Maybe for this one you could offer to do a friends makeup for them, take photos or a video of the process and use this as a case study video, which then gives you another stream of content as you grow = Case Studies and Reviews.
Travel and Adventure - Content Pillar 3️⃣
❇️Take your audience along on your travel adventures! Share your favorite places, must see spots, and little known tips for exploring different cities, countries, and cultures.
❇️Show off the fun side of travel, whether it’s hiking in beautiful places, tasting new foods, or joining in on local festivals. Let people experience the adventure with you!
❇️Give helpful advice on planning trips, saving money, packing smart, staying safe, and traveling in a way that’s kind to the planet. Help your audience get the most out of every journey!
And don’t forget, when you post about your latest YouTube video, tag the places you visited and snap photos of famous spots. It helps more people find your content!
Wellness Travel and Retreats - Content Pillar 4️⃣
❇️Take your audience on a journey of relaxation and self-discovery! Share your experiences at wellness retreats, spa getaways, and travel adventures that focus on rest, healing, and personal growth.
❇️Show off beautiful retreat spots, fun wellness activities, and unique treatments that help refresh the mind, body, and soul. Let people see what these experiences are really like!
❇️Talk about your own wellness travels, review retreats, share personal stories, and explain how these trips have helped you grow and feel more balanced.
By sticking to these content pillars, you can build trust and become a go-to voice in the Health, Beauty, and Travel world. Just remember, your personality, storytelling, and unique perspective are what make your content special, so don’t be afraid to let them shine!
Now What...
So, now that you have some solid Content Pillar ideas… what’s next?
Did more ideas start popping into your head as you read through them? That’s the magic of brainstorming, it gets your creativity flowing!
Now it’s time to grab a pen and paper (or open a doc on your computer) and start planning. Seriously, just starting helps. Once you begin, ideas will start rolling in. And if you want a little extra help, grab my Content Planner Template below!
You can print out the pages you need and jot down your ideas, or use it in Canva to keep everything digital. If you have a team, Canva makes it even easier, they can jump in and add their own ideas too. Not using Canva yet? It’s a free online tool for designing social media posts, presentations, videos, logos, and so much more, perfect for content creators like you!
I’ll be honest, I resisted planning my own social media and content for the longest time. I tell everyone else to do it, I create planners for my clients, but did I do it for myself? Nope. 🙈
But here’s what I’ve learned: When I finally sat down and made a plan, using my Content Pillars and my planner everything became SO much easier. It saves time, reduces stress, and makes content creation feel way less overwhelming. Walking the talk now! 🚶♀️Even if it's only on my blog and Pinterest 😖
Grab my Canva Content Planner Template ⬇️📩
New to YouTube?
Grab my free YouTube branding kit template.
This kit includes 10 Thumbnail Templates + 2 Banner Templates, all ready to go!
Want your channel to look polished and professional without the headache? This kit makes it super easy to create a cohesive, eye-catching brand, no fancy design skills needed. Just tweak the templates to match your style, and boom! Your channel has a sleek, modern look.
And the best part? It’s an instant download! Open it in Canva’s free version, make it your own, and start standing out on YouTube today. 💥
Too easy!
